spring/summer 2025
Ready for the day, ready for a new phase of life, ready for what lies ahead. Fashion serves as a mood indicator: it expresses our values and preferences and can simultaneously influence our feelings, our attitude, and even our actions. By choosing our clothes, we have the opportunity every day to underline our personality, to feel ready, and in doing so, to set a sign of mindfulness. Ready for Now. A holistic approach to fashion and lifestyle. It's a small reminder that we have the opportunity today to make positive changes – for ourselves, for our environment, and for the future of our planet. Towards a future in which sustainability and fashion go hand in hand.
Ready for Summer
A summer near Barcelona. Between the beach promenade and the vineyards. An energetic power lies in the looks. Understated, color-reduced, grown-up silhouettes make a statement. Soft volume, decorative embroidery, and color accents bring variety to the fashion scene. We are so ready for summer...
Fair Facts Spring/Summer 2025
100% ClimatePartner certified
91% fibers of natural origin
80% vegan products
50% Global Organic Textile Standard (GOTS) certified
23% Organic Content Standard (OCS) certified
21% Lenzing™ fibers
behind the scenes
Our shooting location: the picturesque estate fofo
‘Things always turn out differently than you think’ is how you could describe it when we think about planning our summer shoot. Originally, it was supposed to take place in Italy. Until we suddenly became aware of a special place not far from Barcelona that excited us: fofo. A picturesque estate – just 30 minutes by car from Barcelona. Here, guests are offered a relaxed atmosphere and an extraordinary dining experience. Our shooting team also enjoyed a typical fofo menu.
We design slow fashion with a strong attitude for everyone who loves natural materials on their skin and the highest quality: fair, sustainable and forward-looking. We have been following this vision for 25 years.
– Claudia Lanius
