The Time is Now
When powerful women come together, great things happen: After the positive response to our collaboration last year, we have teamed up again with The Colorful Crew on the occasion of International Women's Day on March 8, 2025 and created a limited edition statement shirt made of 100% organic cotton.
Behind the collaboration
Thoughts by Claudia Lanius
"The collaboration with Nina and her label The Colorful Crew for International Women's Day 2025 makes me very happy personally. I draw positive energy from Nina's artwork in connection with our overarching seasonal theme "Ready for Now". With the statement shirt, we want to remind people to always focus on the present. Being in the "now" requires strength and at the same time is such a powerful decision. Because it enables us to act and to make a difference through our actions."
– CLAUDIA LANIUS
The unique paper artwork by artist Nina Greif-Reitzenstein represents the visual interpretation of the statement THE TIME IS NOW and is a small reminder that the decision to “be ready” is in our own hands.
"...The time is now - for me that means: It's time to "connect" with yourself! Hand on heart - if not now, then when? It's about the courage and acceptance to finally be yourself. THE TIME IS NOW!"
Nina Greif-Reitzenstein, founder and creative director of The Colorful Crew, on the motivation behind the joint cooperation.
Good News
We donate 10% of daily sales on International Women's Day
By shopping in the LANIUS online shop on International Women's Day 2025, you automatically do something good. We will donate 10% of the daily turnover on March 8, 2025 to nuruWomen eV. Founded by Sara & Sali Nuru, the association supports women in Ethiopia in implementing their business ideas through microcredits, training and education.
